What's new to Newbury Street
- Kate
- Apr 24, 2019
- 1 min read
For this assignment, my group and I were tasked with exploring Newbury Street in Boston, MA to find out what trends were most popular for the handbag department. We explored 5 different retailers on Newbury St. which included: Burberry, Kate Spade, Chanel, Long Champ, & Valentino. We wanted to visit handbag stores that ranged in pricing to see if the trends differed or not. Before we began our walk down Newbury St. we searched WGSN to figure out what trends were most popular for handbags for S/S19. This helped us identify what trends are being showcased in what stores and helped us to understand how the different trends can be interpreted by different retailers.
All four of these trends were spread throughout each of the stores we visited, which helped us clearly define that the predicted trends by professionals were correct and working for the retailers!
Our Favorite Trend/Item From Each Store!
Where Do These Handbag Trends Fit on the Diffusion Curve?
We based the placement of these bags on the target market as well as how long we think the trend will last.
Comparing the Trends:
Below is a chart to show how each company and the top product we chose compare against each other based on their trends, target customer, and store placement.
For a more detailed view at our Trend Scouting Report visit the link below! :)
You can also visit my other team members blogs to see their take on Trend Scouting!
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